1. What is the product being sold?
Visa Card
2. What is the brand name?
All it takes
3. Does it have a logo? If so, describe it.
A blue and yellow oblong , and the “Visa”name another
a silver eagle.
4. List the main function of the item – what is it used for?
It’s a credit card. It let people buy some expensive things
easily and needn’t bring more pocket money.
5. Who is the target audience for this product?
Some businessmen and ladies.
6. Here is a list of techniques the commercial might use to
sell its product. List the ones you notice and describe them.
Music : James Bond come on the
stage sound.
Catchy slogan : Need repairs
Sound effects: Car engine sound
Funny voices: James Bond come on
the stage sound.
Emotional appeals: No.
Informational appeals: Telling
people buy anything only use Visa Card.
I think this one has emotional appeal too, because James Bond is very cool and it makes me feel like I want to be cool too.
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