Wednesday, October 12, 2011

Pepsi - Kelvin




1. What is the product being sold?   Pepsi
2. What is the brand name? Ask for more 
3. Does it have a logo? If so, describe it. Yes, it have. is a red,white and blue sphere.
4. List the main function of the item – what is it used for?  Beverages.
5. Who is the target audience for this product? All person.
6. Here is a list of techniques the commercial might use to sell its product. List the ones you notice and describe them.
Music :Like classical music
Catchy slogan :Ask for more!
Sound effects :pping sound and Cheers.
Funny voices: Copy the jar on the head.
Emotional appeals:Excited
Informational appeals:May be no.

1 comment:

  1. I think part of the appeal of this commercial is that the ending is a surprise. I was not expecting the marks on the monks' heads to come from the Pepsi can.

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