Wednesday, October 12, 2011

Seat Belt Endorsement - Ben


1. What is the product being sold?
Seat belt.
2. What is the brand name?
Belt up.
3. Does it have a logo? If so, describe it.
No.
4. List the main function of the item – what is it used for?
Let you have a safely driving.
5. Who is the target audience for this product?
Driver.
6. Here is a list of techniques the commercial might use to sell its product. List the ones you notice and describe them.
Music
Emotional appeals

1 comment:

  1. We call this kind of a commercial an endorsement. No product is being sold, but some group wants to convince people to do something that is good for society.

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