Monday, October 10, 2011

Jordan XXI - Givy



1. What is the product being sold?

         A:Basketball shoe
2. What is the brand name?

A: Jordan XXI
3. Does it have a logo? If so, describe it.

A:Michael Jordan Catch a basketball and open leg .Right hand point to the sky.
4. List the main function of the item – what is it used for?

A: Protect your foot during you play basketball.And speed up,make you jump higher.
5. Who is the target audience for this product?

A: Somebody who play basketball,paly at Guard,and the fans of Jordan.
6. Here is a list of techniques the commercial might use to sell its product. List the ones you notice and describe them.

      A: ① Video;
          ② Music;
          ③ Sound effect;
          ④ Jordan's stories

1 comment:

  1. Cool ad! This makes me remember watching Michael Jordan when he played for the Chicago Bulls. Have you watched him play?

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